Mobile Phones is The New Billboards

As more people access the Web via their mobile phones, marketers are calling.

china mobile phone

Ad-weary Internet users may have trained their eyes to ignore banner ads, but on an otherwise uncluttered mobile phone screen the ads are harder to ignore. That’s the thinking behind SAP’s new mobile marketing campaign, which it launched in mid-June along with related online and print ads.
Ignoring adverts is about to get a lot tougher with the development of billboards and advertising posters that use Bluetooth to beam video ads direct to passing cellphones.
Alasdair Scott, co-founder and chief creative officer of London-based Filter UK, who created the system, called BlueCasting, says “It’s all about delivering high quality content, tailored for mobile usage.” As people walk past the posters they receive a message on their phone asking them if they wish to accept the advert. If they do, they can receive movies, animations, music or still images further promoting the advertised product.
Poster locations for rock band Coldplay’s new album offered to beam further promotional material, including song clips from the album, to the phones of passers-by. Working with advertising company Maiden Group, also in London, trials of the system were recently held at six London railway stations.
This news is from China electronics manufacturer.

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