Worldwide mobile phone sales in the first quarter fell 2 percent


IDG May 16, according to foreign media reports, market research firm Gartner today released the latest report, the global mobile phone sales is 419.1 million in the first quarter of 2012,downed 2 percent. This is the first decline of worldwide mobile phone sales since the second quarter of 2009.

Market in the Asia-Pacific region demand slowdown in the global mobile phone sales fellby more than expected,thanks to the Chinese Spring Festival,the first quarter is typically the traditional strongest quarter of the mobile phone sales in Asuan market. Gartner’s principal analyst Ansul Gupta,Anshul Gupta said,but due to the leading mobile phone manufacturers don’t launch new products, leading consumers to look forward to better smart phone in the market in the end of year, thus postponing the replacement cell phone plan, thereby leading to the decline in handset sales.
mobile phone manufacturers mobile phone sales
The first quarter of 2012, mobile phone manufacturers mobile phone sales (Artesyn Technologies with map)

the major operating system
The first quarter of 2012, the major operating system, mobile phone sales (Artesyn Technologies with map)

Apple, Samsung, Nokia mobile phone shipments change diagram
Apple, Samsung, Nokia mobile phone shipments change diagram (Artesyn Technologies with map)

All mobile phone manufacturers are subject to varying degrees, however, the “white box”manufacturers are the most affected, such vendors can not adjust production, leading tothe end of the quarter inventory increase, the first-tier makerslike Nokia and other shipping have been adversely affected. Gartner estimates As channel partners would disposal the inventory with price reduction. So in the next two quarters may absorb some of the backlog of products. . ”
Gartner principal analyst Annette Zimmermann, Annette Zimmermann, said: In the first quarter of this year, weakness in the global mobile phone sales caused our vigilance to the rest of the year mobile phone sales. However, Huawei, ZTE, Lenovo, Yulong andTCL and other local and regional mobile phone manufacturers launched a 3G smart phone, willhelp stimulate the Chinese market demand. in addition, equipped with the new version of Android and Windows operating system phone listed in the mature markets, as well as the listing of the Apple iPhone 5 will helpto promote the Western Europe and North America market demand of the mobile phones in the second half year. It is expected inevitable to adjust the annual mobile phone sales, downward adjustment in the range is about 20 million. ”
Samsung has become the world’s largest mobile phone manufacturer in the first quarter of this year, the ended the Nokia’s position of industry leader since 1998.In the first quarter of this year, Samsung’s mobile phone sales is 86.6 million, an increase of 25.9%, In addition, Samsung also regain the throne of the world’s largest smart phone manufacturers from Apple hands, Samsung first-quarter Android smartphone sales accounted for a global Androidmore than 40% of the total sales of smartphones, and other manufacturers of the Android smartphone sales accounted for no more than 10%.
Smart phones sales continued to promote the growth of the mobile device market this year, the first quarter of the global smart phone sales reached 144.4 million, an increase of 44.7 percent, Samsung and Apple to become the world’s largest and second largestsmartphone maker, the two companies the total market share increased to 49.3 percentfrom 29.3 percent in the same period last year, and further expand the advantages of Nokia, the latter on the smart phone market share slipped to 9.2%.
The first quarter of this year, the global top 10 mobile phone manufacturers were Samsung (20.7%), Nokia (19.8%), apples (7.9%), ZTE (4.2%), LG (3.5%), Huawei(2.6%), RIM (2.4%), Motorola (2.0%), Sony mobile communications (1.9%), HTC (1.8%).
Nokia in the first quarter mobile phone sales is 83.2 million, down 22.7 percent. Gupta said: “from the worldwide sales,the smart phones is extremely important. Samsung, for example, nearly 43.9 percent of the Samsung smartphone sales accounted for all mobile phone sales, Nokia, compared to just 16 percent.”
Due to the market success of the iPhone 4S, plus expand into new markets business and expansion of the operator partners, Apple this year in the first quarter mobile phone sales increased by 96.2%. Apple’s first-quarter mobile phone sales performance in the Chinese market is strong, has sold over 5 million, China has thus become the second largest market for Apple after the United States. In addition to the operator through official channels, Apple’s mobile phone sales channels in Hong Kong also increased,over the past few quarters, sales of more than 3 million.
RIM mobile phone sales in the first quarter of this year to 9.9 million, due to the growing competition faced by its major international markets, RIM’s share of the global handset market fell to 2.4%. Gupta said: “RIM is imperative to release the highly anticipated BlackBerry 10 to keep the user,to remain competitive. This will be a huge challenge, because the lack of strong developer support in BlackBerry BlackBerry products in the fourth quarter of this year to market. ”
On the smartphone operating system market in the first quarter of this year, Android mobile phone share of more than half, accounting for 56.1%. Gartner analysts believe that the smart phone market has gradually become a popular commodity markets, how to achieve differentiation is a great challenge faced by all manufacturers.
Gupta said: “This is the smart phone equipped with Android operating system performance, especially the strong trend of commercialization make most manufacturers find it difficult to break the convention. in the field of high-end phone, the hardware functions with applications and services will help to achieve product differentiation, but this is limited to large firms with intellectual property assets. in the field of low-end handsets, price has increasingly become the only differences in the phone. with the emergence of new enterprise the and China manufacturer leader positions enhanced, this trend will be further exacerbated, leading to increasing competition, declining margins and market share dispersion.
The first quarter of this year, the global smartphone operating system market share for the Android share of 56.1%, iOS share of 22.9%, Symbian, 8.6% share, RIM share of6.9%, the Bada 2.7% share, Microsoft’s share of 1.9%.

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